Hi, there.

Who is Kayleen?

Kayleen Carter is a 27-year-old professional and charismatic millennial living in West Sacramento, CA where she was born and raised. She received her Bachelor of Arts in Public Relations from the California State University of Sacramento in May of 2022. Her hobbies include drawing, writing short stories & poetry, listening to podcasts, reading, and having in-depth discussions with her Australian Shepherd, Sky.

My Work Experience

  • • Created and implemented external + internal communication strategies

    • Managed brand image and reputation during organization rebranding

    • Designed all flyers, brochures, and other promotional/marketing materials

    • Managed and maintain all social media platforms + website

  • • Created and scheduled content for all social media platforms; pulled analytics and monitored social media content performance

    • Developed content strategy and social media marketing strategy; established the foundation for branding materials and aesthetic

    • Researched competitors in the healthcare space; assisted with email marketing and graphic design

    • Maintained media lists, brainstormed brand awareness opportunities

  • • Monitored public inquiry phone line through century link; answered questions from the media and the public

    • Compiled daily news clips and transcribed press conferences

    • Compiled press lists for distribution to Public Information Officers

  • • Reported on race, equity, and the experiences of college students in underserved communities for the CalMatters College Journalism Network

    • Wrote and produced radio pieces in collaboration with KQED

    • Pitched and brainstormed ideas during weekly meetings and attended weekly workshops to enhance skill-set

  • • Ensured that the Marketing division’s inventory was stocked for public trade shows; took notice of a lack of bags, notepads, pens, chargers, or booths that needed to be re-ordered

    • Updated the Intranet with news articles and links about housing in California and the Agency

    • Assisted in organizing and tracking major Multi-Family/Single-Family events

    • Assisted the Marketing and Communications division in research and writing support for various marketing campaigns including the Agency’s Building Black Wealth Campaign

  • • Handled coverage of Sacramento State’s most underserved communities including the LGBTQ community, student parents, and the Black community.

    • Pitched weekly story articles, designed graphics via Canva and took photos for story media

    • Contributed live news coverage of school and local community events via Twitter

    • Contributed to the State Hornet’s News Podcast regarding the importance of preferred names and the effect of dead naming on Transgender and Non-binary students as well as the Black experience on campus.

  • • Managed the department’s Facebook and Twitter platforms; responded to messages and assisted customers online

    • Created graphics for social media posts using Canva; scheduled daily posts through Hootsuite and tracked engagement

    • Wrote about the department’s internal affairs and events at the local child support agencies for the monthly newsletter DCSS Today; contacted subject matter experts for story research

    • Wrote scripts for radio/video, public service announcements, and the department’s video resource library on YouTube.

    • Pitched outreach materials to local and major television stations throughout California’s five media market: Bay Area, Fresno-Visalia, Sacramento, and San Diego. Outreach materials included a web banner, news release, and video/radio PSA